press articles

press articles about us, our historic mall, our artistsm, and shows

articles: la tentación partner and artist josue castro
http://www.vidalatinasd.com/news/2013/jan/08/los-accidentes-han-forjado-la-vida-artistica-de/

Los “accidentes” han forjado la vida artística de Josué Castro

Omar Millán • Enlace • Tuesday, January 8, 2013

Josué Castro en su galería La tentación en el pasaje Gómez del Centro de Tijuana.
Josué Castro en su galería La tentación en el pasaje Gómez del Centro de Tijuana. Omar Millán

TIJUANA — Accidentes. Así nombra el artista Josué Castro su llegada a Tijuana, a la pintura, a la fotografía y a los cambios de ruta en su vida que actualmente lo tienen residiendo en San Diego y alimentando un proyecto que involucra principalmente a gente de ambas fronteras.

El pintor y fotógrafo está de regreso en esta ciudad con una galería llamada La Tentación, que en diciembre cumplió nueve meses en el Pasaje Gómez del distrito Centro, y una nueva exposición titulada Skin (piel), 21 piezas fetichistas tomadas con su celular y que recuerdan las antiguas fotos instantáneas Polaroid.

Castro, nacido en la Ciudad de México hace 56 años, es el creador de Equal Identidad secreta, aquella exposición fotográfica en gran formato sobre gente de la cultura sadomasoquista que fue retratada con máscaras (anónimos que se convierten en cualquier persona), que exhibió en 2009 por primera vez el Cecut y luego recorrió varios museos del país. [click for full article]

articles: pasaje gomez
pasaje gomez houses la tentación tj. we are part of its cultural revial.

http://www.attheedges.com/2012/04/28/pasaje-gomez/

Pasaje Gomez: Reactivating the Forgotten Spaces of Tijuana
BY JILL HOLSLIN ON APRIL 28, 2012


Opening at Josue Castro’s gallery La Tentación
When you think of art in downtown Tijuana, you think mostly of kitch.  But Tijuana’s not what you think.
Tonight I stopped by Pasaje Gomez to check out a gallery opening and I felt like I was walking through the narrow streets of a quaint Italian village.  The walls of most shops here are adorned with lovely traditional Mexican tile, and up above, small apartments open out onto charming wooden balconies.
Reactivating these forgotten spaces is one of the new development strategies for a 21st-century Tijuana situating itself in the global market of art & culture. 
[click for complete article]

articles: pasaje gomez
http://www.sandiegoreader.com/news/2012/oct/03/yonder-pasajes-past/

“They [alleys] are a potential for cultural tourism. A catalyst for a different image of downtown Tijuana historically linked to a shady legend.” — Josue Beltran, city historian

Pasajes are commercial alleys running across several blocks in the historic center of downtown Tijuana. They are unlike any other plan of a Mexican city, traced in a Spanish colonial checkerboard fashion with a central plaza. Most of the pasajes had their day offering to tourists trinkets such as pink mariachi sombreros, black velvet portraits of Elvis Presley, and other pseudo-Mexican paraphernalia perfect for a gringo Cinco de Mayo celebration.

Today, out of the 35 shops at Pasaje Gomez, all but two are rented as artists’ spaces, bookstores, cafés, clothing stores, and even a music school. The spaces include galleries with ties to San Diego institutions, such as La Tentación, a photography studio and gallery run by Josue Castro and affiliated with the Museum of Photographic Arts and a soon-to-open gallery, lecture hall, and exhibit space affiliated with the Woodbury University School of Architecture’s San Diego campus. On the last Saturday of every month, Pasaje Gomez organizes an event called Tijuana Art Walk as a fundraiser for the ongoing renovation of the space…[click for complete article].

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